Meet Emile

I'm Emile, a London-based automotive commentator who creates YouTube videos exploring car design, brand identity and automotive culture.

Most automotive content focuses on performance figures, specifications and lap times. I'm more interested in the decisions that shape how a car looks, feels and connects with people.

Why does one BMW become an icon while another divides opinion?

Why do some Porsche designs remain relevant for decades?

Why can two cars built on the same platform feel completely different?

Those are the questions that interest me.

Through Emile on Wheels, I analyse the design decisions, brand identities and industry trends shaping modern cars.

Emile thinking about cars.

What Emile on Wheels Covers

Emile on Wheels explores automotive design through reviews, commentary and analysis.

The focus is about understanding the choices that shape a vehicle's identity and why certain designs resonate more strongly than others.

Topics include:

  • Automotive design language

  • Brand identity

  • Design history

  • New model launches

  • Ownership experiences

  • Industry trends

Brand Partnerships

Emile on Wheels works with automotive brands, agencies and manufacturers on content partnerships aligned with the channel's focus on design, ownership and automotive culture.

Get in touch for any brand partnership enquiries.